Grow Law Podcast
The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Episodes
141 episodes
“Busyness” is Bad for Business: How Top Lawyers Make $1M+ Without Sacrificing Their Lives — with Phyllis Sisenwine
Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner m...
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Season 1
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Episode 140
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39:00
Client Attraction in the Next 3 Years: The War Between AI & Authenticity — with Micki Love
The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolution...
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Season 1
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Episode 139
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38:36
The Gold Standard: How Smart Law Firms Achieve a 20–25% Profit Margin — with Ryan Kimler
Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owner...
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Season 1
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Episode 138
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36:58
Be a “Lazy” Lawyer: Expert Delegation Tips to Scale Your Revenue — with Cameron Herold
Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing wo...
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Season 1
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Episode 137
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33:59
Doing the “Impossible”: The Lawyer Who Grew His Revenue by 59% with Fewer Leads — with Eric Gros-Dubois
Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is repla...
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Season 1
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Episode 136
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38:42
Shatter the Ceiling: The #1 Mistake Keeping Your Law Firm From $3M+ in Revenue — with Mary Grinnan
Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary...
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Season 1
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Episode 135
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50:24
Stuck at $2–$5M? The Brutal Truth About Scaling to 8 Figures — with Luis Scott
Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+...
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Season 1
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Episode 134
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32:48
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New Level, New Devil: How to Scale Your Law Firm (Without Breaking It) — with Mary Ellen Murrah
Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm...
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Season 1
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Episode 133
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39:15
$20K to Multi-Millions: The Top Growth Moves for Savvy PI Lawyers — with Laura Ramos James
Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketin...
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Season 1
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Episode 132
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33:28
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Conquer the “Dark” Side of AI (+ Build a Healthy Caseload in 2026) — with Brian Glass
AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, ...
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Season 1
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Episode 131
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44:36
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The Intake Mistake Costing You Millions (+ How to Fix It) — with Michael Patrick Strauch
Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how...
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Season 1
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Episode 130
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47:55
The Secret Behind a 0% Turnover Law Firm — with Leslee Cohen
Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared d...
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Season 1
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Episode 129
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40:29
How One Lawyer Runs 6 Firms and Hit 1,000+ Cases/Month — with Sam Mollaei
Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets...
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Season 1
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Episode 128
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41:17
Survive the SEO Earthquake: Going From Google to ChatGPT — with Chris Dreyer
Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! Fro...
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Season 1
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Episode 127
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37:53
They’re Not Lazy, You’re Leading Wrong — with Steve Fretzin
Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business deve...
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Season 1
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Episode 126
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51:04
Profit, Taxes & Exit: The 3 Forces Shaping Your Law Firm’s Legacy — with Emil Abedian
Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advisi...
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Season 1
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Episode 125
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51:01
Think Like a Billionaire: The $400,000-a-Minute Mindset for Lawyers — with John Kormanik
Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how o...
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Season 1
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Episode 124
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1:03:53
Behind the Rise of a Top 5 Family Law Firm In Chicago — with Jonathan Merel
Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan exp...
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Season 1
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Episode 123
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33:03
How to Be “One Handshake Away” From Everyone in Town — with Morris Lilienthal
Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his ...
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Season 1
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Episode 122
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32:58
How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz
Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unp...
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Season 1
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Episode 121
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38:50
The $10M Law Firm Blueprint: How One Hire Changed Everything — with Tim Semelroth
Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads b...
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Season 1
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Episode 120
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49:18
From Burnout Lawyer to 3-Day Workweek CEO (Making Millions) — with Jordan Ostroff
Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan di...
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Season 1
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Episode 119
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1:00:21
Scaling to 15 Attorneys in 7 Years: A Journey of Faith, Family & Service — with John Cannon
A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys...
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Season 1
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Episode 118
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37:44
The #1 Law Firm Time Killer and How to Escape It – with Manny Griffiths
What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status call...
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Season 1
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Episode 117
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1:25:37
The Legal AI Tool That 2X’d His Revenue — with Travis Easton
A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this Grow Law Podcast episode, Travis reveals how his AI-p...
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Season 1
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Episode 116
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1:25:37
