
GLF Podcast
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Episodes
112 episodes
The 4X Law Firm Growth Playbook with Dana Brooks
Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart...
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Season 1
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Episode 111
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38:40

Make Your Law Firm Sellable: How to Reach $1M in Profit, with Brian Zapf
Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law fi...
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Season 1
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Episode 110
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36:01

Still Worth It? The Long-Term Value of Legal Directories in 2025 with Jason Craver
Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorne...
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Season 1
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Episode 109
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40:15

300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie
What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a mult...
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Season 1
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Episode 108
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1:10:22

The Smart Way to Monetize Rejected Leads – with Gabriel Stiritz
On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jur...
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Season 1
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Episode 107
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41:54

How to Create Effective Landing Pages That 3x Your Conversions – with Mary Blackiston
What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human...
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Season 1
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Episode 106
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26:31

The $10M Law Firm Framework Every Owner Should Know with Hamid Kohan
What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s...
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Season 1
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Episode 105
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41:48

Still Doing Paralegal Work? Why Your Law Firm Should Stop and Outsource It – with Lindsey Corbin
Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.
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Season 1
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Episode 104
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48:46

From $0 to $10M: The 5-Step Law Firm Growth Plan with Jason Hennessey
In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice ...
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Season 1
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Episode 103
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41:20

Why Hourly Billing Is Killing Your Firm by Nermin Jasani
What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law fi...
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Season 1
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Episode 102
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47:18

Law Firm Branding Mistakes That Are Costing You Millions with Robert Friedman
What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms do...
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Season 1
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Episode 101
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57:48

How to Generate High-Intent Legal Leads with Video Production with David Arato
In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 vid...
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Season 1
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Episode 100
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30:15

$50K/Month from 5.5K Subs? YouTube for Lawyers That Works with Jeff Hampton
In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. N...
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Season 1
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Episode 99
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30:24

How to Build a Law Firm That Runs Without You with Josh Nelson
In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12...
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Season 1
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Episode 98
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1:24:20

5 Ways to Build a Fulfilling Legal Career Without Burning Out with Emily Hirsekorn
In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing ...
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Season 1
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Episode 97
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42:05

3 Simple Strategies to Improve Your Law Firm Profitability and Life with Mark Powers
What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys...
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Season 1
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Episode 96
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53:21

Build a Mission-Driven Law Firm That Wins 99% of Personal Injury Cases with Brian Chase
In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in th...
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Season 1
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Episode 95
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52:49

How to Build a 50+ Person Law Firm in Just 12 Years With Lisa Ziederman
In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys.What makes this firm special i...
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Season 1
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Episode 94
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36:09

Law Firm Client Intake That Wins Business with Liz Wendling
In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation...
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Season 1
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Episode 93
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55:45

Get Legal Referrals: The 70/80 Rule for Attorney Growth by Jason Levin
In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch.<...
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Season 1
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Episode 92
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27:35

5 Keys to Running Your Law Firm Like a Real Business with Elizabeth Miller
Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen.In this ...
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Season 1
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Episode 91
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22:12

Building a Law Firm That Works for You With Gary Mitchell
In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm mo...
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Season 1
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Episode 90
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34:28

7 Insider Tips to Buy or Sell a Law Firm Smarter with Jeremy Poock
Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen....
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Season 1
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Episode 89
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42:37

Hiring Law Firm Employees to Triple Your Revenue with Steve Riley
In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the m...
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Season 1
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Episode 87
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52:54

Master Your Law Firm Accounting and Legal Bookkeeping with Brandy Derrick
Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats?In this epi...
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Season 1
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Episode 88
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31:13
