Grow Law Podcast
The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Episodes
155 episodes
“Why Should I Choose YOU?” The Question 95% of Law Firms Can't Answer — with Stuart Foster
Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step fr...
Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch
“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Ever...
Why 96% of Law Firms Never Hit $1M (+ What the Other 4% Do Differently) — with Andy Goldstrom
Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an ave...
$500K Profit in 3 Years: He Used *This* AI System to Make It Happen — with Derek Weber
Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a *MASSIVE* 30% top-line growth an...
5X Lead Growth: The *Genius* Intake Tool to Surge Consultations — with Daniel Steinberg
Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a *phenomenal* platform that replaces boring, high-friction “Contact Us” forms...
The “Get Rude” Playbook: How One Lawyer Built a 7-Figure Law Firm (By Breaking the Rules) — Lee Rudin
How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals a...
From 200 to 1,000 Cases: The AI Tool That Hyper-Charged One PI Firm — with Josh Schmerling
This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on ...
Missed Referrals: The #1 Reason Why 91% of Clients Don’t Refer You — with Barb Betts
You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business w...
Start a Podcast: How to Choose a Niche & “Hijack” a Big Audience — with Robert Hanna
Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audie...
Goodbye ChatGPT… Hello Relay: The Ground-Breaking AI Tool for Law Firms — with Austin Brittenham
Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 3...
Mind-blowing: Most Law Firms Grow at 5%. His Clients Grow at 40% — with Andy Goldstrom
This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why mos...
Your Tax Bill Shouldn’t Be THIS High (+ What CPAs Won’t Tell You) — with Moshe Amsel
What if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys...
AI is Crushing Margins & Taking Jobs: A Wake-Up Call for Law Firm Owners — with Colin Levy
Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinkin...
“Make Your Phone Ring Until It Smokes”: Inside the Most Successful Probate Firm in the U.S. — with Darren Findling
How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny...
“Busyness” is Bad for Business: How Top Lawyers Make $1M+ Without Sacrificing Their Lives — with Phyllis Sisenwine
Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner m...
Client Attraction in the Next 3 Years: The War Between AI & Authenticity — with Micki Love
The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolution...
The Gold Standard: How Smart Law Firms Achieve a 20–25% Profit Margin — with Ryan Kimler
Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owner...
Be a “Lazy” Lawyer: Expert Delegation Tips to Scale Your Revenue — with Cameron Herold
Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing wo...
Doing the “Impossible”: The Lawyer Who Grew His Revenue by 59% with Fewer Leads — with Eric Gros-Dubois
Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is repla...
Shatter the Ceiling: The #1 Mistake Keeping Your Law Firm From $3M+ in Revenue — with Mary Grinnan
Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary...
Stuck at $2–$5M? The Brutal Truth About Scaling to 8 Figures — with Luis Scott
Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+...
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New Level, New Devil: How to Scale Your Law Firm (Without Breaking It) — with Mary Ellen Murrah
Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm...
$20K to Multi-Millions: The Top Growth Moves for Savvy PI Lawyers — with Laura Ramos James
Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketin...
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Conquer the “Dark” Side of AI (+ Build a Healthy Caseload in 2026) — with Brian Glass
AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, ...
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The Intake Mistake Costing You Millions (+ How to Fix It) — with Michael Patrick Strauch
Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how...
