GLF Podcast
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Episodes
127 episodes
They’re Not Lazy, You’re Leading Wrong — with Steve Fretzin
Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business deve...
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Season 1
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Episode 126
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51:04
Profit, Taxes & Exit: The 3 Forces Shaping Your Law Firm’s Legacy — with Emil Abedian
Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advisi...
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Season 1
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Episode 125
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51:01
Think Like a Billionaire: The $400,000-a-Minute Mindset for Lawyers — with John Kormanik
Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how o...
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Season 1
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Episode 124
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1:03:53
Behind the Rise of a Top 5 Family Law Firm In Chicago — with Jonathan Merel
Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the GLF podcast, Sasha Berson and Jonathan explore ...
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Season 1
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Episode 123
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33:03
How to Be “One Handshake Away” From Everyone in Town — with Morris Lilienthal
Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his ...
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Season 1
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Episode 122
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32:58
How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz
Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unp...
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Season 1
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Episode 121
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38:50
The $10M Law Firm Blueprint: How One Hire Changed Everything — with Tim Semelroth
Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads b...
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Season 1
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Episode 120
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49:18
From Burnout Lawyer to 3-Day Workweek CEO (Making Millions) — with Jordan Ostroff
Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan di...
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Season 1
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Episode 119
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1:00:21
Scaling to 15 Attorneys in 7 Years: A Journey of Faith, Family & Service — with John Cannon
A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys...
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Season 1
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Episode 118
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37:44
The #1 Law Firm Time Killer and How to Escape It – with Manny Griffiths
What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status call...
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Season 1
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Episode 117
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1:25:37
The Legal AI Tool That 2X’d His Revenue — with Travis Easton
A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this GLF Podcast episode, Travis reveals how his AI-powere...
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Season 1
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Episode 116
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1:25:37
The “Banking” System Used by the Top 1% to Get Filthy Rich — with M.C. Laubscher
What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening GLF Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ y...
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Season 1
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Episode 115
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56:52
From $3M to $12M: How to Scale Your Law Firm — with Keith Dyer
What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strat...
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Season 1
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Episode 114
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39:29
How Law Firm Owners Can Ditch the Burnout and Delegate Smarter — with Allison Johs
Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast...
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Season 1
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Episode 113
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35:53
How One IP Lawyer Went from $0 to $1.4M in Year 1 — with Daniel Scola
The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this GLF Podcast episode, Daniel breaks down ho...
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Season 1
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Episode 112
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1:06:05
The 4X Law Firm Growth Playbook with Dana Brooks
Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart...
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Season 1
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Episode 111
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38:40
Make Your Law Firm Sellable: How to Reach $1M in Profit, with Brian Zapf
Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law fi...
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Season 1
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Episode 110
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36:01
Still Worth It? The Long-Term Value of Legal Directories in 2025 with Jason Craver
Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorne...
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Season 1
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Episode 109
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40:15
300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie
What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a mult...
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Season 1
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Episode 108
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1:10:22
The Smart Way to Monetize Rejected Leads – with Gabriel Stiritz
On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jur...
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Season 1
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Episode 107
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41:54
How to Create Effective Landing Pages That 3x Your Conversions – with Mary Blackiston
What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human...
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Season 1
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Episode 106
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26:31
The $10M Law Firm Framework Every Owner Should Know with Hamid Kohan
What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s...
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Season 1
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Episode 105
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41:48
Still Doing Paralegal Work? Why Your Law Firm Should Stop and Outsource It – with Lindsey Corbin
Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.
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Season 1
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Episode 104
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48:46
From $0 to $10M: The 5-Step Law Firm Growth Plan with Jason Hennessey
In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice ...
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Season 1
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Episode 103
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41:20
Why Hourly Billing Is Killing Your Firm by Nermin Jasani
What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law fi...
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Season 1
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Episode 102
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47:18