Scaling to 15 Attorneys in 7 Years: A Journey of Faith, Family & Service — with John Cannon

A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.

📰 About John Cannon:
John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.

👉 Sasha and John explore:

— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.

— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.

— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.

— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.

👉 Main Takeaways from the Episode:

— Don’t chase every practice area: get really good at one thing before adding the second or third.

— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)

— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.

— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.

📞 Connect with John Cannon:

• Website: https://jpcannonlawfirm.com/

• LinkedIn: https://www.linkedin.com/in/legal-cannon

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

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