The 4X Law Firm Growth Playbook with Dana Brooks

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.

📰 About Dana Brooks:
Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.

👉 Sasha and Dana explore:

– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.

– What caused her firm to double four times since 2008.

– The biggest mistakes lawyers make when trying to scale, and how to avoid them.

– How she spots the right firms to acquire and turn around.

– Why consistency in client experience is critical if you want to build a real brand.

– The power of women in plaintiff law, and why she’s betting big on them.

👉 Main Takeaways from the Episode:
– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.

– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.

– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.

– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.

– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.

📞 Connect with Dana Brooks:

• Website: https://fasigbrooks.com/ 

• LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/ 

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/