GLF Podcast
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
GLF Podcast
How to 2x Your Law Firm’s Growth in 30 Days with Kerri Coby White
Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames
👉 Sasha and Kerri explore:
— How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​.
— Why quick activation campaigns must work alongside a long-term branding and referral strategy​.
— How successful firms create momentum in marketing and operations to grow with less effort over time​.
— Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders​.
👉 Main Takeaways from the Episode:
— Marketing isn’t about running ads; it’s about building a repeatable, compounding system that lowers acquisition costs over time​.
— Kerri also shares how law firms can use AI tools to scale intake, marketing, and even training while keeping the human touch where it matters most​.
— The best firms balance short-term lead gen (ads, PPC) with long-term strategies like SEO, referrals, and local community marketing​.
— Growth isn’t just about marketing; it’s about ensuring every lead converts smoothly and stays engaged​.
đź“° About Kerri Coby White:
Kerri is a consultant, speaker, and author with years of experience helping law firms grow using proven business strategies. Her book, The Law Firm Growth Machine, provides a step-by-step system for firm owners to streamline operations, increase profitability, and scale sustainably.
đź“ž Connect with Kerri Coby White:
• Website: https://www.kerrijames.co/
• LinkedIn: https://www.linkedin.com/in/kerricobywhite/
đź“žConnect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube:https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
